(Image retrieved December 4th, 2013 from: http://www.littlekidsdaycare.com/index.htm)
The website for Little Kids Daycare creates a very professional representation of the centre, as the first thing a viewer of the website will notice is the “Oakville Today’s Readers Choice Awards” for best childcare and best nursery/preschool for 2013. This catches the viewers eye right away and represents that this childcare centre is valued to the Oakville community.
(Images retrieved December 4th, 2013 from: http://www.littlekidsdaycare.com/index.htm)
The homepage of the website includes a tab entitled, “Kids & Community” which displays how the centre is involved within the community by holding various charity events, and has raised thousands of dollars for The Credit Valley Hospital and The McMaster Children’s hospital. Displaying the childcare center’s connection within the community helps contribute to the overall sense of professionalism not only for the website, but for the centre itself. The website also looks very organized and visually appealing by incorporating images to break up the text, a variety of colors used on words, as well as different textures in the theme/background.
As a viewer of this website it is quite easy to navigate through the site as all of the links are displayed in a straight line across the middle of the homepage under the title of the website. The mission statement is displayed on the first page underneath the various links as part of an introduction to the child care centre and what this centre represents. It is easy to find a contact to the centre as the “Contact Us” tab is one of the links you first see on the home page. The main contact for the centre is Debbie, who is the owner of the centre, however it does not say so in the “Contact Us” section. If a viewer of this website was to explore the “Kids & Community” tab there is a picture of Debbie, along with a blog feature with an interview about the centre (which states that she is the owner), what inspired her to open a child care centre, the most fulfilling part of her work etc. This interview was conducted by a photographer name Brigitte, who also interviews the people seen in her photographs, and then adds the interviews along with her photographs to her blog archives.
The target audience of this website is parents or guardians of young children. This is obvious to a viewer of the website as this is a centre that cares for young children, and one of the first sentences written in the introductory paragraph on the home page gives an age range for children this centre provides for. Also there is a “Testimonials” tab found on the homepage, that is filled with over 10 testimonials from parents of children who are enrolled in, or were previous enrolled in Little Kids Daycare. If a parent would like to come for a tour of the centre it is easy to navigate and find a location of the centre as it is under the “Contact Us” tab, and contains the address of the centre, a map of the location, and a picture of what the front of the child care centre looks like. There is also a link provided to the new second location of the Little Kids Daycare in Vaughan called “Vaughan Kids Daycare”.
Image retrieved December 4th, 2013 from: http://www.littlekidsdaycare.com/contact%20us.htm
There are only a couple of forms of multimedia used on this website such as images and links to other websites and resources. There are many images displayed on the website such as the centre logo, awards given to the centre, children engaging in activities at the centre, pictures of staff at charity events, and an image of the outside front of the child care centre. The website allows a viewer the change to zoom in on any image to enlarge it and take a closer look. Links are provided within most tabs that might be of use or interest to parents such as the caterer of the menu at the centre, the halton resource centre, loveable labels for kids, Vaughan kids daycare (a second location) and various charities that Little Kids Daycare supports. The website also provides a link for the Little Kids Daycare’s twitter and facebook page, which is found on the top right corner of the homepage. These links are very helpful to parents as it is an extra resource in communicating with other parents of the centre, staff, and is an easy tool to keep up to date on the centers news and events.
The best qualities of this website includes the useful links for parents found in almost every tab, as well as appropriate and relevant images used all over the site. These useful links for parents are a great way to show parents that Little Kids Daycare can be helpful and supportive of different types of resources and referrals parents might need. Images of the staff participating in charity events gives parents a real sense of the staffs priorities and involvement not only in the centre but in the community. Images of awards the centre has received also shows parents how professional and valued this centre is by the community, parents and children. As a parent viewing this website to research if this centre will be best suited for their child, it has everything a parent could ask for by extensively displaying the best qualities of the centre and staff. Through the use of resource links, photos of staff participating in charity events, descriptions of the program and its main goals, and awards given to the centre, this clearly outlines that Little Kids Daycare is a well rounded and rewarding centre for any child who is 15 months to 9 years before even physically stepping foot into the centre.
Some recommendations for this website are to provide a more detailed description of the programs by using a downloadable PDF document where parents can download a full day program plan for children by the hour. The website would also benefit from more uses of multimedia such as PDF files for more detailed information, and videos of children engaging in activities or staff engaging with children at the centre. A more detailed biography of the owner of the centre and it’s staff (along with pictures), may also be helpful for parents to get a feel of the staffs educational background and views on leading children through their learning experiences at The Little Kids Daycare.